|How old am I:||24|
I think in certain respects what Kanye does with music, and it translates with his shows even more, is kind of like a musical education side of it, where he embraces the idea that his music is for everyone. The way you present yourself to ten people or ten million people should be the same.
We lose a lot of money. Sometimes promoters get cheap and they give you the nut variety pack but all you want is the cashews. You can take them off as well and you can use it as a foghorn like one of those hunting things? Yeah, nuts. What is the difference between some old Dead Head following Jerry Garcia for 5, miles and us praying every morning to the holy Street Sounds compilation?
Not only the label, because Pedro did it or whatever, but just the spirit and the powerful French artists to come, for example here.
Science determined the best bpm music to have sex to
The what? Speaking of Daft Punk, and obviously with you representing Ed Banger to a certain degree, you got a common link in the person running it. So, on one hand I wanted to have that element in my production. We must have over read the bit about the candles. You must have about million sirens in your collection somewhere. But a lot of things made the opportunity for us to be on a larger scale also: a wider range of artists, a lot of artists who were kind of doing the same thing in small parts of the world but you could add them up.
And second, I thought at one point that our best producers in the hip-hop field, namely Kanye, for example, or Pharrell or Timbaland, or all those guys, even if you say Dr Dre, they had to become rappers to become pop stars.
The far-reaching influence of a-trak’s fool’s gold records
Listening to guys like Shadow a few years ago, but at the same time watching that style of instrumental, sample-based hip-hop turn into practically hotel music when it got watered down and replicated so many times. So, I can really relate to what he was just saying. A what? For a second, it really was that simple but now, all the styles are merging anyways.
I guess so.
In this lecture at the Red Bull Music Academy, the duo explained how and why they broke away from the restrictions of hip-hop, how they adapted to the digital age and how to rock a party and still maintain integrity. You like stuff? Whether stuff that I was producing or people that were in the same scene as me that I felt Nick and I could really bring together and package with some good art work and get behind.
When you come from a hip-hop background, when you make a track, all you really make is a loop and someone helps you turn it into a song and then you might make a few change-ups once they put their vocals on it to spruce it up a bit. Oh, damn. So yeah, OK, this is the more official bit. Certain indie artists are way more sustainable than the artists that are ed to majors. I actually have at home those old-school bicycle horns, I should have brought that, too, the Mr Magoo horn.
I always thought that Daft Punk had a hip-hop or close to hip-hop production, anyways. And then for the next song to be a different approach and not to fall into formulas. I got a big scar all across here from last night when Mehdi hit me with a vodka bottle. Anything less is just not a legume. So, I have to find a way to make interesting music instrumental and hip-hop at the same time. I think everybody likes that song but…. This whole lecture is going to be about nuts. So Mehdi and I are doing this tour together right now.
Michael Jackson is so good, you like him? And when every layer of your track is like that I really like the richness of that. I think I listen to I try to pick and choose in almost every genre, but what I listen to the most is still rap and electro, and then a certain selection of classics that I love. It works both ways.
A-trak & dj mehdi
On the other hand, if you look at it like two, three years ago, I wanted to work with a few rappers that I liked without sticking to whatever those old paradigms we were taking about in terms of who you would expect me to work with. And part of it is also embracing the idea of being a pop artist and an artist that makes popular art for everyone to appreciate, and bringing that to the masses.
I agree with, Mehdi named Timbaland and the Neptunes, I think for a lot of us around or once the Neptunes got past using the exact same sounds in every track and made a few really, really interesting songs, and did the N. To me, anyone that still talks about mainstream and underground, except for really extreme examples, except for really extreme cases, is kind of stuck in an old dichotomy of rap and of music because there definitely was a point to me around the early s where major-label rap records came back to being the best rap records.
Especially, after I discovered some of the samples that they used. So, there was that element to it and then I also wanted to have an element that works very close to what Mehdi was describing, in terms of making danceable uptempo instrumentals.
Basically, there was a new wave of artists and songs that I wanted to champion and put out. He has cashews. Is that what you learnt when you were on tour with Kanye then?
Obviously, the commercial realities somehow have fused the two worlds together anyway, because overall the s have gone down, so the difference between and 20, sales, is not that gigantic anymore. I was running another label before that called Audio Research, which was ten years old when we stopped it this year.
Like the song I did with Little Brother, for example, that to me is like a chapter. The hip-hop stuff that I did that was really pure hip-hop.
How do you go from improvising into rhythm anyway because, I mean, you guys usually plan things out in what you call a routine? I come from a background of turntablism, as you probably know, and there has been some, what I would call scratch music, meaning like tracks that are mainly executed by manipulating records as opposed to putting a sound in a drum machine or whatever. I mean, yeah, Mehdi definitely I think Mehdi and I only met less than a year ago, but I knew about him for years, and actually he met No, who are holding onto this sacred vision of what hip-hop is supposed to sound like as much as it was a few years ago.
This is an improvised lecture as you can tell already but I swear we are going to get into the rhythm of things. And I think Mehdi was talking about the challenge and the difficulties of making instrumental songs when you come from a hip-hop background.
I like him too. Hummus, nuts, cashews, preferably. With Kanye? Which interestingly enough was the first time that Jay-Z did a true album as such, as one consistent theme as well. Audio Research was much more of an indie hip-hop label from the Fat Beats, Rawkus era, which we kept going, but in the last few years I got more into merging electronic music with the rap stuff that I was producing. So what else do you have on your rider then? But you know what? Yeah, exactly, yeah. But I wanted to make songs that were good songs but that have that technical element because I happen to like the textures that that would bring to production.
And it was very hard, even if you were deeply rooted in the backpack underground hip-hop scene, which can be the most closed circuit that you can ever do, they were everywhere. When we first met, I remember having a long conversation with him about that because I faced the exact same challenges when I started producing more in the past few years. And Pedro, Busy P and So Me, the guy who does all the art work, we are very much on the same for this.
All these minority subgenres become the new mainstream and everyone is just putting the three distinctive tracks of each genre. At the end of the day, I really feel right now in music, what excites me is as the industry is more and more in shambles, the quality of music is more and more of a driving force. There was also an influence from the electronic music field, where producers such as the Chemical Brothers, as Fatboy Slim as Daft Punk were becoming artists of their own and interpreting and performing their own songs….
The one you put on a bike with the little pump kind of thing? When The Blueprint came out there was nothing indie that was comparable, and the indie stuff became…. Part of that comes from the fact that I feel like music is stagnant and exciting at the same time. I think we spent more time in the industry than out of it, which is….
In other words, do you like stuff? Just seeing rap and electronic merge together Within all these types of music, what do you actually like? They were just so influential, being producers they were using the same records, they were using the same tools, they were using the same samplers, but they were artists of their own. I never really understood that I thought it was some weird numerological conspiracy behind it, I thought you might clean it up?